Showroom Porcelanosa

Located in the very heart of Valencia, the new Porcelanosa showroom redefines the concept of exhibition. Designed by the Janfri & Ranchal studio, this space is conceived as a complete sensory experience, where light, materials, and layout invite visitors to discover interior design in a completely different way. More than a place to see, it’s a place to feel, project, and be inspired.

Far from the traditional showroom format, this project aims to recreate real homes with different styles, finishes, and solutions. Each area is conceived as a possible home. The visitor does not just look: they move, touch, sit, and imagine.

The goal? That everyone feels “at home” and understands how to apply these products in their own house or professional project.

To structure the different spaces and support this immersive experience, lighting plays a key role. In this showroom, the Silicone NMS1217 side-emitting strip from Tecsoled has been used, ideal for adapting to organic shapes (a high-performance technical solution with IP67, CRI 90, and 2700 K) that emphasizes the texture and design of the furniture and finishes, creating visual continuity and a cozy atmosphere in every corner.

In the exhibition areas (where details matter more than ever) the Silicone NMT1312 front-emitting strip has been used, with 3000 K, 725 lm/m, and a high CRI, ensuring faithful color rendering, which is essential to properly appreciate materials like stone, ceramic, or wood.

This showroom does more than display products—it highlights the full potential of Porcelanosa’s materials. Floors, claddings, technical furniture, and integrated solutions are organized by environment to clearly demonstrate their real applications.

Lighting reinforces this narrative, adapting to each area to accentuate textures, reflections, and contrasts. Light is not an extra—it is an active part of the message.

The Porcelanosa showroom in Valencia is not just a design showcase. It is a tool for sales, inspiration, and positioning. Each environment speaks to the brand’s commitment to innovation, aesthetics, and the customer experience. And behind that experience is light. Lighting designed to excite, guide, and project the value of every detail.

Are you preparing a residential, hotel, or commercial project? At Tecsoled we collaborate with you to naturally, efficiently, and technically integrate light into your project—from photometric calculation (IES) to coordination on site.

Client: Grupo Porcelanosa

Related products:
NMT1312    |   NMS1217